Social Media Marketing

Opportunity to build the three most important elements.

• KNOW YOU
• LIKE YOU
• Trust You

How do we create these relationships

Social Media

Showcase Your Professionalism

Social Media for Sales Agents

80% - 20%

Create lasting relationships and build trust by utilizing social media for its intended purpose.

The need to get to know the sales person and to showcase their personality as well as professionalism.

Personal Brand Matters

Time, effort and committment with a focus on who you are as a person and what you bring to the table

Who's Here?

94% of millenial homebuyers are taking their search online

84% of baby boomers used various sites to search for their future home

Ranked #4 in the top 10 most annoying industries on Social media.

Get To Know Your Audience

• FACEBOOK
• INSTAGRAM
• YOUTUBE
• TWITTER
• LINKEDIN

Word-of-mouth

77% of brand conversations on social media are people who are looking for advice, information or help

Set Your Goals

• Increase website traffic
• Raise your follower count/li>
• Improve engagement rates
• Produce more property enquiries or sales

Provide Substance

• Give your audience the information they need
• Address their fears/li>
• Simplify the selling process
• Allow for input & create conversations

Types of Content

• Promotional: Listing photos, car video and brand awareness
• Informative "How to add £2,000 to the value of your BMW car/li>
• Non Car related: 5 things to do in Glasgow this Christmas"

Content Example

• Listing Photos and Video
• Use Facebook live for Q and A for each Vehicler/li>
• Star a car Blog / Vlog
• Create and participate in local and industry groups
• Create videos relevant to people in your area
• Nostaligic photos of your area
• Nostaligic photos of vintage BMWs
• LinkedIn articles
• News and Events in your area
• Car tip of the day
• New BMW Agent V/log
• Current events affecting the Scottish Car Market

So why are car salespersons NOT doing these recommendations?

• Not receiving results right away
• Need to reach critical mass over time-few months to gain traction
• Takes a great deal of effort and consistency, its hard.

Be Consistant

Provide value on a regular basis and motivate people to keep coming back, creating enough interactions for your audience to get to know you.

"It takes a life time to become an overnight success!"

Showcase Your Personality

• Be yourself
• Practice in front of the camera
• A personal connection will mean repeat and referral business

Get Personal

Get to know your audience by engaging through comments and private messages

Make your audience feel like they're part of a shared experience

Connect With Past Clients

Social Media is perfect for maintaining connections with former clients, Become their source for all things BMW.

Video Testimonials

Video reviews of satisfied customers will increase credibility and lead to exponential growth.

Analytics

Track the performance and engagement of each post on each platform.

Spend Money

Boost posts that are doing well and take advantage of the Golden Age of Social Media advertising.

Personal Brand Audit

• Will you showcase your knowledge about BMW by blogging/vlogging about it?
• Will you go out of your way to engage in conversations online and in groups?
• Will you create content that is relevant to existing and prospecive buyers and sellers in your community?
• When someone thinks 'BMW' will you be the first person that comes to mind?