Drip Marketing - Overview
Mailchimp
Drip Marketing with Mailchimp
Creating relationships through constant exposure to your personal brand and message.
Content Exposure
Be therre when your leads are ready - NOT when you are ready.
In 2007 It took an average of 3-6 cold call attempts to reach a prospect.
Today it takes 8 attempts (TeleNet and Ovation Sales Group)
Consistency
Be always being on their minds you'll be the salesperson they reach out to.
Personalise
You're a person first, salesperson second. Diversify the types of communication. Use phone calls, texts, Social Media, emails and other platforms.
Make A Plan
Plan out each stage of the drip campaign, providing value at every opportunity.
Trust & Professionalism
Is my email, text or post creating trust and showcasing my professionalism?
Tailored Campaigns
Create different drip campaigns for prospective, current and past sellers, buyers and other prospects.
Monitor Results
Adjust your campaign message when needed. You need to know how people are responding to your message.
Email - Best practice
- Write like you're speaking to one person
- Segment your database
- One clear call to action
- Know your customer-interms of sales funnel
- Subject lines: Add numbers and keep short
- Include [video] to prepare your audience
- Use the word -[download] - in subject heading
Be always being on their minds you'll be the salesperson they reach out to
Marketing Campaigns
Google Adwords
Marketing Campaigns
Marketing Campaigns
Google Adwords-YouTube Video
My Music Selection
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