Creating A Facebook Ad

Organic Leads.

Strategy

Determine what stage in the buying circle the target audience is in:

• awareness stage - Thinking
• consideration stage - close
• conversion stage

Be always being on their minds you'll be the salesperson they reach out to

Campaign Objective

Choose the type of action the user will take

For the Ad - two options (systems)

• Brand Awareness (10x10) EG £10 - 100 ad showings (impressions) 10 people see your ad ten times


• Reach - (1 x 100) - 100 ad impressions 1 person sees your ad, 100 people see your ad

Custom Audience

Use emails and phone numbers to make sure everyone in your network sees your ads.

Powerful feature is; look alike audience. Ad-fillout information form, e.g, 100 people submitted this info. Facebook - successfu;l applicants --->facebook analyse this digital footprint--->'exactly like' - Facebook asks -would you like to advertise to them?

There are common demoninators

Targeting

You want selected (perfect clients) to see it. Not eg, i million random people to see it. You can use post codes to target specific areas, or citoes or even countries.

Check out the Geodemoraphics of Housing in GB

Age Targeting

Age ranges most likely to buy.

Demographic Targeting

Newly Weds- based on readiness to buy(safety features on a car). EG, Detailed targeting>demographics>life events> newlyweds

content needs to reflect this

Budget & Placements

Define your daily budget spend amount and choose where on Facebook your ad will be displayed

Upload Content

Video, photos

Analytics & Performance

Mailchimp

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